Advanced Typography / Task 3:Type Exploration and Application

12/06/2024 - 22/07/2024   Week8 - Week14

ID name YANG HANWEN

ID number 0364085

Program name  bachelor of design (honors) in creative media

Task 3:Type Exploration and Application

LIST
Lectures
▫ Feedback
▫ Reflection

Lectures

Instructions


Task 3:Type Exploration and Application

For this assignment we are free to come up with our own project. We are required to research the use of fonts in our field of interest or develop a font to address the challenges in that field. The final product will be a developed font for use in whatever media is relevant to the problem being solved.
*The above are all copied and pasted based on the e-portfolio case given in this ↓ instruction😑.(This is basically what is done here

My project idea:
Task 3_ Typeface Options,By YANG HANWEN

In the 11th week class, Mr. Vinod Nair looked at my PPT and asked me to continue using the font I submitted in Task 2 as the output font for Task 3.


Typeface Process:

*Okay, I admit that I did forget the previous process😑.









As for the punctuation marks, I didn't know which ones to make, so I just used all the punctuation marks on the keyboard.



As a result, an embarrassing thing happened: the font I was aiming at was Microsoft YaHei Bold, but the Microsoft YaHei font of the Windows system is not synchronized with the Microsoft YaHei font of MacOS.

The original design to be exported

In order to make it easier for the two systems to unify the fonts, I finally chose the font family: Microsoft Sans Serif and the font style: Regular on the MacOS system to align with my design.
Therefore, the design before receiving feedback is as shown below↓.

Based on the 12th week online course (2024.07.08), I asked Mr. VINOD NAIR if I could ask for feedback on the offline course on Wednesday (2024.07.10).


He said yes.


So...
Here’↓s workflow after receiving feedback from the offline class on July 10, 2024.

First, after he looked at my Adobe Illustrator project file, he pointed out that the letter "M" and the letter "W" I made were in the reverse position.


Then, as mentioned in the General Feedback in Week 12, he asked me to send him my project file in Microsoft Teams...


He showed me his MacBook and showed me how to change some letters and suggested some changes...
Then he sent me the Adobe Illustrator project file after his modification↓.

The part in the red box is the part that was edited for me (if I remember correctly)

Based on VINOD NAIR's suggestions, I modified or redid these designs.


In the end, he allowed me to use this design to complete the next step of generating the font (though he seemed to ask that my characters be aligned with the grid lines in the end).

Then I aligned and added the following two symbols:~、






Then I followed this tutorial to generate the font...


Then I found a problem that the lowercase letters and uppercase letters I exported were the same height in FontForge.


The same problem occurs in the part including the symbol.


So what I did was 
to put these uppercase letters and lowercase letters together into the "Resource Export" box in Adobe Illustrator;



Put the symbol part and the number into the "Resource Export" box...


Then export together.

Put the newly exported SVG file into FontForge and ...


remove the uppercase letters, leaving only the lowercase letters.

The symbol part is to remove the number part and only leave the symbol.


Good. It looks much better now.


Finally,  The penultimate step, adjust the character spacing. If I remember correctly, it should be adjusted to "50".



So this is all the fonts I generated.


Finally, I adjusted the spacing of the "/space".


  • The Process of Font Presentations & Font Applications(Before Feedback)
Due to this instruction posted by Mr. VINOD NAIR on July 8, 2024 in Microsoft Teams...


The following are examples given by Mr. VINOD NAIR in Microsoft Teams.

Complete font presentations (5 artworks; 1024 x 1024 px, 300ppi)


Complete font applications (5 artworks simulated; size subject to application but

    should not exceed 1024px in width or height. 300ppi)


Based on ↑ the examples he gave, I made these ↓ design drafts "quickly" (meaning it took me at least 6 hours).


After all... I found the font applications part from Pinterest as the material pictures I needed for my design.

     
*Ah, this is a screenshot of the new material project after I downloaded the pin image and imported it into PS for cutting



In the offline course of advanced typography on July 15, 2024, Mr. VINOD NAIR said to me, "The materials for font applications need to start from the objects around you, such as your shirt, your hat, your mobile phone, etc." Then I asked how the 5 font presentations above were done, and he said "Fine".


So t
he following is ↓
  • The Process of Font Applications(After Feedback)
I took these photos and...


 

 

*Haha, this is my group assignment for my social innovation project

chose these ↑ 5 photos as the ones I used for font applications.

So here ↓ are the screenshots of my project process in Adobe Illustrator & Adobe Photoshop.



According to the ↓ instructions of Mr. VINOD NAIR in the Microsoft team, my submission should be as ...


Final Submission:

Complete font presentations (5 artworks; 1024 x 1024 px, 300ppi).
  • A-Z; Numerals; Punctuation

    Typeface Presentation 1

    Typeface Presentation 2

    Typeface Presentation 3

    Typeface Presentation 4

    Typeface Presentation 5

    *Font Presentation (5):1024px by 1024px @300ppi


  • Designed font link to your .ttf font.


    Link to TTF font file: https://drive.google.com/file/d/1CX68HP4DeBve84jUQw8eY3sYSfGXNfoQ/view?usp=sharing

  • Font preview (optional)


Complete font applications (5 artworks; size subject to application but should not exceed 1024px in width or height at 300ppi).

1. Font Application on IC Card

2. Font application on plastic bag


3. Font application on paper box

4. Font application for international friendly communication gesture

5. Font application on Huawei bracelet display

*Font Application (5):1024px by 1024px @300ppi

  • PDF

Feedback
Week 9 (17/06/2024):
General feedback: 
I haven't asked Mr. VINOD NAIR for feedback yet. I will watch the recorded session first and then decide what to do for Task 3.
Specific feedback:
[Task 3 presentation] Prepare a final Task 3 presentation (Google Slides/PPT) – explain the intent of the design, show examples and experiments.

Week 10 (24/06/2024):
General feedback: 
An ironic thing is that I just finished writing the PPT that needed to be checked by Mr. Vinod Nair before the 11th week, including this feedback, a few hours before the 11th week of class. I hope he will check my PPT and give me feedback for the 11th week.
Specific feedback:
[Complete all Uppercase letterforms]Task 3: Fill out at least all capital letter forms (once design is approved) Use a grid to ensure consistency in weight (stroke thickness).

Week 11 (01/07/2024):
General feedback: 
Mr. VINOD NAIR approved the font I made based on the final submission of Task 2 as the design for Task 3, so I can start to expand my letterforms.
Specific feedback:
[Note] When importing letter forms from Adobe Illustrator, be careful Do not "Round", click on "Keep"& Ensure to set preferences ("keep strokes and colours... and Ai import original position...", see attached scree grab).

Week 12 (08/07/2024):
General feedback: 
I checked the font I designed with Mr. VINOD NAIR. After checking it, he asked me to send my Adobe Illustrator project file in Microsoft Teams and helped me make some modifications, allowing me to change/redesign it based on his modifications. After I changed some problematic fonts, he finally approved me for font generation.
Specific feedback:
[FGDA] That is, font generation (using FontLab7 or FontForge to generate fonts), demonstration (using the generated fonts to complete five simulated artworks) and application (5 artworks simulated; size subject to application but should not exceed 1024px in width or height. 300ppi).

Week 13 (15/07/2024):
General feedback: 
There is no problem with font generations and font presentations. The materials that need to be pasted on the font application should come from the things you carry with you in your life (such as personal own clothes, hats, mobile phone cases, etc.) —— Mr. VINOD NAIR.
Specific feedback:
[Final Compilation & Reflection] Complete and submit the e-portfolio for Task 3 and prepare the final compilation and reflection.

Week 14 (22/07/2024):
General feedback: 
Good news: "You're done." by Mr. VINOD NAIR. Bad news: My OCD is acting up💀 (because I was half an hour late).
Specific feedback:
[Consummation] Tasks 1, 2, 3 and the final compilation and reflection have all been submitted and passed the inspection.

Reflection
Experience
The experience of this mission gave me a better understanding of typography. It taught me how to adapt. The most classic example is that when a software/platform cannot be used, we can choose other ones to replace it. To use the game "Genshin Impact" that I often play as an example, if this character is not obtained and the team is not complete, we can use other characters with similar functions to replace it at the same time or at a lower level.

Observation
According to my observation, in the process of completing my own design according to the tutorial, due to the changing times, the tutorial version we watched seems to be a little behind our current design tasks. Therefore, I think it is necessary to update or supplement the tutorial.

Findings
Tell a joke, I originally planned to make a set of Chinese (Simplified) characters after I finished the English fonts. But when I saw that I had to make so many characters in FontForge, I decisively chose to give up.


Further Reading
1."Lettering & Type"



Week 8 / 2024.06.10
Chapter 2 - System & Type-ologies
The second chapter of the book further explores typographic systems, such as grids and guides used to build new typefaces. Typefaces and letter designs all originate from a concept, whether it is simple or complex. The chapter also breaks down the structure of roman letters, italics, and even different types of serif letters, as well as their names.

Week 9 / 2024.06.17
Chapter 3 - Creating Letters
This chapter discusses all aspects of lettering from conception to drawing, including the planning and design process, the importance of letter structure and proportion, and how to optimize the design through multiple adjustments. The chapter also covers practicing strokes with a flat-tip pen, designing text letters and modular letters, dealing with the challenges of screen fonts, designing handwriting and cursive, casual letter styles, and methods for creating weathered effects. Finally, an interview with Ken Barber provides industry professional insights and experience.

Week 10 / 2024.06.24
Chapter 4Making Letters WorkTransforming Type
The Transforming Type section of this chapter discusses giving letters new personality and purpose by customizing and modifying existing typefaces, including rounding corners, adding decorations, hyphens, etc. to change the overall tone and feel of the typeface, and creating new or alternative characters to fill in the gaps of the typeface to meet specific design needs.

Week 11 / 2024.07.01
Chapter 4Making Letters Work: Lettering as Image
This section discusses the concept of letters as images in type design. The author states that the abstract nature of letters allows them to express emotion and information and function on both a textual and visual level. This approach challenges traditional typography, requiring the viewer to focus on the form and context of the letters. Historically, artists have enhanced meaning by deforming and redesigning letters, such as Arabic calligraphy and Gothic alphabets. These traditions influenced 20th century design movements that further blurred the line between text and image.

Week 12 - Week 14/ 2024.07.08 - 2024.07.22
Chapter 4Making Letters Work: Designing Typefaces
This chapter finally introduces the basics of font design, including design concepts, font family concepts, character structure and characteristics, and professional terminology explanations. It emphasizes that font design should be carried out around a clear intention and take into account the expected usage. It introduces the collaborative principles of different styles and weights of fonts within a font family, and discusses the importance of adjusting character spacing and word spacing to improve text readability and aesthetics. At the same time, detailed instructions on letter structure are provided to ensure the overall visual effect and usage experience of the font. In addition, the role of numbers and punctuation marks in font design is explained, and professional terminology definitions are provided.



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